Hungry, curious, growing and never satisfied.?That’s Fitzco! A fully integrated agency with combined capabilities across advertising, strategic planning, media, digital, social, creative technology, performance marketing and design. It’s easy to say that we offer an integrated team. It’s another thing to watch that integration in action. At Fitzco, you’ll notice right away an intimacy in how all of our departments work together.

We are currently searching for a Director of New Business and Marketing. The Director of New Business and Marketing is responsible for creating the new business strategy to develop a robust new business pipeline. This individual will lead the agency’s new business pitch process to secure new clients. Additionally, this person will be highly successful in managing and facilitating both internal and external relationships and have a deep understanding of the advertising landscape and competitive landscape. We are seeking an individual that is well versed in the agency’s products, services and case studies to match both client and agency business objectives. This person will promote and represent the agency and is often the first point of contact for a potential client.

*This is a full time, hybrid role based in Atlanta. We're in the office Tuesday and Thursday each week.*

Your Responsibilities

• Co- creating the agency’s new business strategy for the fiscal year and presenting this to the executive leadership team for approval.

• Translating agency objectives and targets into annual plans with the agency department leads, identifying specific business sectors, type of work and a plan for targeting this desired client list.

• Representing the agency as the first point of contact for prospective clients; understanding their needs and objectives and presenting this to the leadership team.

• Managing and completing detailed prospective Requests for Information (RFIs) and Requests for Procurement (RFP).

• Tracking the agency wins and losses and review process

• Using an innovative approach to data analytics, to target (possibly existing) new clients with highly personalized solutions and messages, improving response and conversion rates substantially and dramatically improving ROI.

• Analyzing and managing the new business budgets and financial information to make informed commercial decisions.

• Engaging the agency with the annual plan to ensure their commitment and supporting teams as pitches arrive throughout the year.

• Presenting the agency’s USP and positioning the agency to maximum effect. them.

• Influencing prospective client engagement.

• May be required to shape, manage and train in the new business process as the agency enters a pitch situation.

• Establishing the fee for a pitch with the CFO & CEO, possibly in partnership with the executive leadership team.

• Identifying event opportunities to target prospective clients

• Ensuring that there is no conflict of interest in working with a potential client.

• Possibly partnering with other agency leaders to develop and manage client events.

Your Background

• Significantly experienced in business development and income generation management. They understand the agency’s financial model and can make appropriate decisions such as whether to accept a client’s terms.

• Are well versed in the agency’s products and services and can present these to prospective clients.

• Confident in assessing a client brief to determine a match between the client objectives and the agency’s capability to deliver on the brief.

• Confident in knowing when to make an informed decision to say “no” to a client brief.

• Knowledgeable about the agency’s competitors and their market position.

• Skilled at relationship management; identifying prospects, responding to prospects and supporting the team to convert prospects into clients.

• Good strategic thinkers, with the ability to undertake strategic planning.

• Strong influencing ability and gravitas for internal and external engagement. Skilled at establishing and building an empathetic and commercial relationship.

• Highly collaborative as they are required to work across the agency.

Qualifications

• Media experience preferred

• Bachelor's Degree

• Strong organizational and administrative skills with the ability to prioritize tasks and meet deadlines.

• Excellent communication skills, both verbal and written, with a keen attention to detail.

• Flexibility to adapt to changing priorities and responsibilities in a fast-paced environment.

• Exhibits strong discretion and confidentiality when handling sensitive information.

Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.

The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements.