Job Title: President

FLSA-Exempt
Location: Atlanta, GA (Full-Time, Hybrid)
Industry: Marketing and Advertising
Team Size: ~100 Employees

Hungry, curious, growing, and never satisfied - That’s Fitzco, a fully integrated agency with combined capabilities across advertising, strategic planning, media, digital, social, creative technology, performance marketing, and design. Together, we make it matter. It’s easy to say that we offer an integrated team. It’s another thing to watch that integration in action. At Fitzco, you’ll notice right away an intimacy in how our media, strategy, and creative work together in concert. That’s because we’re all in the business of selling more stuff to more people.

Position Summary

We are seeking a visionary and decisive President to lead a thriving marketing and advertising agency based in Atlanta, with approximately 100 employees. The ideal candidate will have a proven track record of leadership from a similarly sized or larger agency, combining entrepreneurial drive with operational expertise. This is a critical, high-impact leadership role that requires a strong presence both inside and outside the organization—someone who excels in client engagements, champions company culture, and drives innovation in a rapidly changing industry. This role will report directly to the BCG Worldwide CEO, with access to resources across the entire enterprise

NOTE: This role will be based in Atlanta full-time and follow our hybrid model – Tues/Thurs in office, Mon/Wed/Fri from home

Key Responsibilities

• Provide strategic leadership and inspire teams across creative, account management, media, operations, and analytics.
• Serve as the lead agency representative for key client engagements and new business pitches. Be highly visible, trusted, and persuasive.
• Drive operational and financial performance, including full P&L ownership, budgeting, resource planning, and process optimization.
• Foster a collaborative, inclusive culture that balances performance with empathy. Align teams around shared values and purpose.
• Spearhead business development initiatives, from pipeline generation to pitch leadership and conversion.
• Guide the agency’s adoption of automation, offshore staffing models, and emerging technologies in marketing and creative workflows.
• Engage comfortably with C-suite clients, offering strategic counsel and long-term partnership value.
• Oversee the agency's account leadership function to ensure client satisfaction, retention, and growth.

Requirements

• Proven track record in a President or Executive leadership role at a marketing or advertising agency of similar or larger size.
• Demonstrated experience in building or scaling an agency or business unit from the ground up.
• Must reside in or be willing to relocate to Atlanta, Georgia. Full-time, in-office presence required.
• High level of comfort in high-stakes pitch environments and ongoing client strategy discussions.
• Deep experience in account management and client services with a hands-on approach to team development and execution.
• Ability to understand and adapt to cultural trends, internally and externally.
• Strong understanding of business operations, financial metrics, and driving profitability.
• Familiarity with tech-enabled marketing solutions and experience leveraging automation/offshore teams.

Preferred Qualifications

• Experience in brand-side marketing is a plus.
• While creative leadership remains essential, a strong understanding of media and data-driven marketing enhances overall impact.
• Candidates with long-term tenure at previous organizations are strongly preferred.

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• What We Offer

• Competitive compensation and performance-based incentives
• An opportunity to lead a well-established agency into its next phase of growth. A collaborative, high-performance culture rooted in creativity, integrity, and innovation. Strategic influence and autonomy in shaping the agency’s future
• Potential Sign-On Bonus and Relocation Assistance

To Apply: Please submit your resume and a brief cover letter or bio outlining your relevant experience and leadership philosophy. All candidate info MUST be sent to Julie@thepalmagroup.com in order to be considered.