f itzco

Associate, Digital Platforms (Media)

Hungry, curious, growing, and never satisfied...That’s Fitzco, a fully-integrated agency with combined capabilities across advertising, strategic planning, media, digital, social, creative technology, performance marketing and design. Together we make it matter. It’s easy to say that we offer an integrated team. It’s another thing to watch that integration in action. At Fitzco, you’ll notice right away an intimacy in how our media, strategy and creative work together in concert. That’s because we’re all in the business of selling more stuff to more people.

Position Summary

Digital has an increasingly pivotal role in delivering creative solutions to even the toughest briefs. As a part of our growing Digital Platforms team, you’ll work to develop and activate digital campaigns across paid social, paid search, and programmatic, optimize the campaigns for success, and use the learnings and insights to fuel what’s next.

NOTE: This role will be based in Atlanta full-time in our hybrid model – Tues/Thurs in office, Mon/Wed/Fri from home.

In this role, you will be responsible for the following activities:
 

Understand the overarching strategy:

• Understand the client objectives, target audiences, and desired outcomes
• Inform and utilize comms strategy inputs (competitive, consumer, category, etc.) to define role of digital platforms
• Evaluate media proposals and provide POVs

Build smart digital campaigns:

• Develop digital plans across paid social, paid search, and programmatic, aligning with business and comms objectives, determining platform priorities, creative strategy, and measurement framework
• Manage recurring reporting deliverables through both Tableau and PowerPoint as needed
• Work with tech partners to internalize and apply best practices
• Contribute to quarterly testing roadmaps and evaluate alphas/betas/new partners
• Maintain awareness of tech and industry capabilities to help evaluate and evolve data and tech partners

Bring the work into the world:

• Activate campaigns through various platforms (CM, SA360, Facebook/Instagram, Google Ads, LinkedIn, Twitter, Pinterest, DV360 among other DSP’s) and maximize media performance through ongoing optimizations
• Contribute to ongoing quality assurance process to ensure all aspects of a campaign’s creative, settings, budget parameters, brand safety needs etc. are met
• Actively manage budget, pacing, vendor management and billing process
• Trafficking digital and traditional campaigns
• Monitoring campaign deliveries and suggesting optimizations based on campaign KPI performance
• Monitoring client expenditures and working with various teams to resolve billing discrepancies

What you need to succeed